What is direct primary care?
Direct primary care (DPC) practices are doctors' offices that provide primary care services for an affordable monthly fee instead of billing insurance. By working directly with patients instead of going through insurance companies, DPC doctors give patients highly personalized care with longer appointment times, better access, and transparent pricing.
Membership provides:
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Primary care for all ages
- Preventive care: annual physicals, well-woman exams, well-child checks, school physicals, sports physicals, pre-operative evaluations, and more
- Women's health services: Pap smears, contraception, hormone replacement therapy, pregnancy planning, and more
- Chronic illness management
- Acute illness management
- In-office procedures: skin biopsies, skin lesion removal, cryotherapy, laceration repair, joint injections, headache injections, and more
- In-office diagnostic tests: ECGs, sleep studies, and more
- Unlimited visits at no additional charge
- Long appointments: 30-60 minutes or more
- Direct, 24/7 accesss to your doctor by phone, text, and email
- Readily available same- and next-day visits
- Virtually no wait in the waiting room or exam room
- Continuity: always see the same doctor
- Heavily-discounted labs: generally significantly more affordable than if submitted through insurance, however, they may be submitted through insurance upon request
About Dr. George Sherman, DO
Dr. George Sherman, DO is a licensed family physician now accepting new patients from newborn to senior! Born into a military family that settled in Amherst, VA, Dr. Sherman grew up and completed his training locally. He received his Bachelor's degree in cellular and molecular biology from Liberty University before attending the Liberty University College of Osteopathic Medicine. Upon graduation, he attended the Lynchburg Family Medicine Residency.
He is married with two rescue dogs. He is an avid outdoorsman who loves exploring creation through backpacking, hiking, and trail running. He also often dabbles in all sorts of hobbies including reading, playing music, playing board games, and juggling.
He chose direct primary care because it affords him the time to listen to and treat his patients holistically.
Dr. Sherman works out of the Forest Direct Primary Care building alongside other independent, physician-owned, direct primary care practices. He will begin seeing patients at this location on August 3, 2026!
Membership pricing
Simple and predictable pricing for individuals and families. Discounted when using Health Savings Account (HSA) or automatic withdrawal (ACH).
| One-Time Enrollment Amount | ||
|---|---|---|
| Membership Type | Total Amount | |
| Single Membership | $87.00 when paying with HSA or ACH Credit card: $90.18 | |
| Family Membership | $174.00 when paying with HSA or ACH Credit card: $180.35 | |
Enrollment fees are a one-time charge collected when registering as a patient.
| Monthly Membership Amounts | ||
|---|---|---|
| Family Size | Total Monthly Amount | Monthly Amount Per Person |
| Single | $87.00 / month when paying with HSA or ACH Credit card: $90.18 / month | $87.00 / person Credit card: $90.18 / person |
| Family of 2 | $155.00 / month when paying with HSA or ACH Credit card: $160.66 / month | $77.50 / person Credit card: $80.33 / person |
| Family of 3 | $190.00 / month when paying with HSA or ACH Credit card: $196.94 / month | $63.33 / person Credit card: $65.65 / person |
| Family of 4 | $220.00 / month when paying with HSA or ACH Credit card: $228.03 / month | $55.00 / person Credit card: $57.01 / person |
| Family of 5 | $250.00 / month when paying with HSA or ACH Credit card: $259.13 / month | $50.00 / person Credit card: $51.83 / person |
| Family of 6 | $280.00 / month when paying with HSA or ACH Credit card: $290.22 / month | $46.67 / person Credit card: $48.37 / person |
| Family of 7+ | $45.00 / person / month when paying with HSA or ACH Credit card: $46.64 / person / month | $45.00 / person Credit card: $46.64 / person |
Membership fees cover most primary care services. Membership fees are paid directly to the practice and do not replace health insurance. We recommend maintaining separate insurance coverage for emergencies, hospitalizations, specialty care, or services provided outside the practice.
We offer laboratory testing at steeply discounted rates that are generally significantly lower than if billed through insurance, but we are able to submit them through insurance upon request.